Terminology as a company asset: a hidden potential in the age of AI workshop
Based on case studies, this workshop will demonstrate that well-planned terminology management in corporate communication and technical documentation can give companies a competitive advantage. Participants will learn about the work of terminologists, the applications of terminology management, the concept of localisation, and the pitfalls of AI tools. The workshop will help participants access an often underused but increasingly vital asset and benefit from effective corporate terminology as future decision-makers.
Which transversal skills will the session develop?
- critical thinking
- proactivity
- problem solving
- decision making
Keywords:
- terminology management
- competitiveness
- localisation
- corporate communication
- AI tools