Terminology as a company asset: a hidden potential in the age of AI
Research indicates that companies may lose out if they do not pay sufficient attention to terminology. Based on case studies, the workshop will demonstrate that terminology is crucial for both corporate communication and technical documentation since conscious planning and management of terminology can result in competitive advantage. Participants will learn about the work of terminologists, the applications of corporate terminology management, and its potential in the age of artificial intelligence. In conclusion, the workshop aims to provide a foundation for accessing an often underutilised but increasingly vital company asset.