How to avoid greenwashing in marketing: Mastering modern marketing for tomorrow’s leaders
Welcome to a lecture on greenwashing in marketing! Learn how companies manipulate their environmental image to deceive consumers. Discover how to spot greenwashing tactics and make smarter strategic marketing decisions. Get ready for interactive activities, case studies, and real-world examples to deepen your understanding. This lecture will bring valuable insights that will set you apart in your future marketing/ business career. Taught by a digital marketing practitioner and lecturer at the University of Applied Sciences, Utrecht, the Netherlands.