Behavior Change in tech Behavior design in digital products and AI-driven applications
In this workshop participants will review the use of behavior design and applied behavior science in technology driven applications and AI-assisted operations. In particular, the workshop will focus on participants applying behavioral diagnosis and evaluating the use of behavior science tools in real-life digital products. The workshop will introduce a behavior change scoring system and other analytical tools. In addition, participants will discuss the impact of applied behavior science on business models and profitability.
Participants are advised to be familiar with applied behavior science models and terminology.
Participation also requires working fluency in English!