Programme

Only lectures and workshops in English
Day 1
2024 Oct 17
Day 2
2024 Oct 18
Day 3
2024 Oct 19

Behavior Change in tech Behavior design in digital products and AI-driven applications

In this workshop participants will review the use of behavior design and applied behavior science in technology driven applications and AI-assisted operations. In particular, the workshop will focus on participants...
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Eszter Erdélyi

Stress-Free Living with NLP Techniques

In our fast-paced world, stress is an unavoidable part of life.. This interactive workshop, will introduce you to the powerful tools of Neuro-Linguistic Programming (NLP) to help you manage and...
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Ahlem Khefacha

Terminology as a company asset: a hidden potential in the age of AI

Research indicates that companies may lose out if they do not pay sufficient attention to terminology. Based on case studies, the workshop will demonstrate that terminology is crucial for both...
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Márta Fischer, PhD

The intercultural aspects of self-presentation and impression management strategies

In today’s globalised workplace, you can meet employers or colleagues from different countries and nationalities at almost any time. How we present ourselves, what our communication in the workplace, our...
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Ildikó Zsuzsanna Furka, PhD

CarbonClass workshop

Did you know that digital carbon emissions have been measured at the same level as the global aviation industry and are expected to double by 2025? CarbonClass is a hands-on,...
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György Huszics

Understanding resistance to knowledge and change

Despite the unprecedented accumulation of scientific evidence of staggering sustainability challenges, some of which may even threaten the survival of humankind, there has been so far minimal concrete action taken...
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Per Becker, PhD

Our new reality: Circular economy

What are the problems that threaten our Planet? Our current production and consumption patterns demand for resources 60% more than the earth’s capacity to regenerate itself. That’s equivalent to using...
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Gulin Yucel

How to avoid greenwashing in marketing: Mastering modern marketing for tomorrow’s leaders

Welcome to a lecture on greenwashing in marketing! Learn how companies manipulate their environmental image to deceive consumers. Discover how to spot greenwashing tactics and make smarter strategic marketing decisions....
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Anastasia Smirnova

Measuring the vulnerability of agriculture to climate change: Role of local governments

Vulnerability is a concept formed by the combination of adaptive capacity, sensitivity, and exposure, which indicates the extent to which we are susceptible to the negative externalities of climate change....
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Ayşe Göç Yalçinkaya

Optimizing performance: The role of leadership and responsibility in the workplace

Through engaging activities, we’ll discover the impact of objects on messaging, navigate group dynamics, and master the art of cooperative conversations. Unleash creativity with positive communication techniques, adapt strategies for...
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Jonathan Schoppig, lic. iur., LL.M.

(Academic) presentation skills

This workshop develops the skills you need for a successful for a successful spoken presentation. You will learn how a good presentation is structured, how to prepare and give a...
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Dorottya Egres, PhD

Time management skills training

Time management skills training session will provide students with methods to become more aware of their time and energy consuming habits and replace them with more effective time management methods....
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János Salamon, PhD

From basics to expertise: Solving climate change risks challenges with MATLAB

In this 3-hours workshop, you will tackle one of the many recent challenges related to the negative impact of environmental changes on assets, economies, and communities. You will use MATLAB,...
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Marco Rossi, PhD

Recapitalisation of the banks: Good and bad practices

In the first part, it is presenting the Bank Recapitalisation as key pivot for the banking funding. Afterwards, via a through critical analysis it is examining (key research question) whether...
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Chrysanthi Balomenou, PhD

Talebnomics in Womenomics

The socioeconomic status of women has gone through substantial changes by the 21st century. We analyze this path in a new – Nassim Taleb style – framework. It will be...
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Zsombor Ligeti, PhD

New energy landscape

Schneider Electric Hungary’s experts will cover a number of key topics during the presentation. They will discuss the evolving energy landscape, microgrids and their energy storage, the challenges and opportunities of e-mobility...
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Botond Fekete
Gábor Szabó
Bertalan Gyuro
Tamás Lukács
Benjámin Feldmájer

How to utilize framings for responsible innovation

Svetlana Ivanova will introduce the concept of Responsible Innovation (RI), its origins, and its main applications within EU-funded Horizon 2020 projects. The primary focus will be on initiatives aimed at...
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Svetlana Ivanova

AI for academic research and writing success

In this lecture, I will show the audience how they can leverage the power of AI to a) improve their planning, b) boost their productivity, and c) sharpen their writing...
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Philip Saxon

A dream come true – three pieces of advice to prepare for success

Three elements leading to success will be demonstrated using the real-life example of the eAir project, a cutting-edge electric aircraft developed by Siemens with the strong involvement of BME students...
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Dale A. Martin

Emotional branding: Building a brand that feels human

Emotional Branding: Building a Brand that Feels Human explores the powerful connection between brands and their audiences through the lens of emotional engagement. This presentation delves into the strategies and...
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Anisha Shahani

Circular Economy Lifestyles

Interested in sustainable consumption? Wondering what consumer choices others make about ecofriendly solutions? Then this workshop is for you! After an introductory presentation, participants can process in smaller groups –...
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Mariann Szabó, PhD

Coaching-based leadership in practice

The complex and challenging context of rapid changes in economic, political, technological, and social areas creates the need to develop leaders who are able to achieve strategic organizational goals and...
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Zsuzsanna Bodó

Game Theory in Practice

Game theory is the science of strategic decision making, i.e. decisions whose outcomes both affect and are affected by the decisions of multiple agents. Some examples include, negotiation and bargaining;...
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Christopher Stapenhurst, PhD

Workplace psychological safety in practice

How is psychological safety related to the workplace’s atmosphere, the motivation level of coworkers and the performance of the team? What is the role of the manager, the leader, and...
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Alexandra Anna Halmos

Business analytics and performance measurement systems

This workshop will present the evolution of data management technologies and will explore the applications of Business Analytics in performance measurement systems. This session offers insights into using decision support...
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Giulia Leoni, PhD

Bargaining theory

Bargaining is an ubiquitous human activity that involves negotiation between parties to reach a mutually agreeable outcome. It is a process in which parties try to maximize their own benefit...
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Héctor Hermida Rivera, PhD

Cooperation and collaboration: a road to supply chain

What is supply chain collaboration, really? It is what happens when two or more discrete organisations work closely together to meet shared objectives. These objectives are typically focused on cost...
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Sreoshi Banerjee, PhD

Networking Event

Participation in the Event is a great opportunity for Hungarian and English-speaking students of our Master’s programmes in Economics to build relationships with each other. The Networking Event on the...
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The theoretical background and practical application of the circular economy

The transition to a circular economy became a policy priority of the European Union. The circular concept replaces the linear “take-make-waste” approach of the last 250 year’s industrialism. It eliminates...
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Bálint Bartha-Horváth, PhD

The magical exceptional customer journey

What makes the Exceptional Customer Journey magical? What is our role in this adventure? We seek answers by identifying the most important steps need to be taken to understand the...
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Krisztina Schweigert-Kisida

Complex behavioral design and possible AI-driven applications

This lecture will present an introduction to the framework of behavioral diagnosis to be used in applying behavioral economics to drive individual and population behavior in business, policy, and organizations....
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Eszter Erdélyi