Programme, lectures in English

Despite the unprecedented accumulation of scientific evidence of staggering sustainability challenges, some of which may even threaten the survival of humankind, there has been so far minimal concrete action taken... Read More

What are the problems that threaten our Planet? Our current production and consumption patterns demand for resources 60% more than the earth’s capacity to regenerate itself. That’s equivalent to using... Read More

Welcome to a lecture on greenwashing in marketing! Learn how companies manipulate their environmental image to deceive consumers. Discover how to spot greenwashing tactics and make smarter strategic marketing decisions.... Read More

Vulnerability is a concept formed by the combination of adaptive capacity, sensitivity, and exposure, which indicates the extent to which we are susceptible to the negative externalities of climate change.... Read More

Through engaging activities, we’ll discover the impact of objects on messaging, navigate group dynamics, and master the art of cooperative conversations. Unleash creativity with positive communication techniques, adapt strategies for... Read More

In the first part, it is presenting the Bank Recapitalisation as key pivot for the banking funding. Afterwards, via a through critical analysis it is examining (key research question) whether... Read More

The socioeconomic status of women has gone through substantial changes by the 21st century. We analyze this path in a new – Nassim Taleb style – framework. It will be... Read More

Schneider Electric Hungary’s experts will cover a number of key topics during the presentation. They will discuss the evolving energy landscape, microgrids and their energy storage, the challenges and opportunities of e-mobility... Read More

Svetlana Ivanova will introduce the concept of Responsible Innovation (RI), its origins, and its main applications within EU-funded Horizon 2020 projects. The primary focus will be on initiatives aimed at... Read More

In this lecture, I will show the audience how they can leverage the power of AI to a) improve their planning, b) boost their productivity, and c) sharpen their writing... Read More

Three elements leading to success will be demonstrated using the real-life example of the eAir project, a cutting-edge electric aircraft developed by Siemens with the strong involvement of BME students... Read More

Emotional Branding: Building a Brand that Feels Human explores the powerful connection between brands and their audiences through the lens of emotional engagement. This presentation delves into the strategies and... Read More

The transition to a circular economy became a policy priority of the European Union. The circular concept replaces the linear “take-make-waste” approach of the last 250 year’s industrialism. It eliminates... Read More

What makes the Exceptional Customer Journey magical? What is our role in this adventure? We seek answers by identifying the most important steps need to be taken to understand the... Read More

This lecture will present an introduction to the framework of behavioral diagnosis to be used in applying behavioral economics to drive individual and population behavior in business, policy, and organizations.... Read More