The magical exceptional customer journey
What makes the Exceptional Customer Journey magical? What is our role in this adventure? We seek answers by identifying the most important steps need to be taken to understand the key drivers. Busy business days can create the feeling that we know our customers —understanding all their needs and reflections— and based on that we create scenarios for these “assumed” situations. No matter how busy we are, we should never forget to dedicate time to map the customers’ actual experience. It is crucial to step into our customers’ shoes to gain real insights, whether you are a co-worker, a department leader, or a CEO.
Please note that participants need to pre-fill a short questionnaire what we will touch throughout our presentation.