CSR communication on social media

2023 Oct 13
13:15 - 14:45
Room QB402

CSR communication on social media

Social media allows companies to engage with stakeholders, thus enabling them to solidify corporate social responsibility (CSR) policies.We will see how companies can effectively use social media to communicate their CSR activities, ranging from traditional social and environmental practices to brand activism campaigns. We will delve deeper into the importance of findings a balance between CSR talking and CSR walking in order to overcome greenwashing or socialwashing risks.