The intercultural aspects of self-presentation and impression management strategies
In our globalizing world, we may frequently meet employers or colleagues at work, coming from various countries and nationalities. Our approach to any threat to our image is reflected in the way we introduce ourselves, how we communicate at work, what management style we adopt or how we build our personal brand. We may adopt a variety of strategies to deal with that, which may vary between cultures and lead to misunderstandings. Participants of the workshop find out about self-presentation, making impressions and the system of cultural values. They learn the strategies of self-presentation, such as self-glorification, target-glorification or self-degradation, as well as tendencies of their use as defined by cultures. Role plays will help them find out about the possible communication difficulties deriving from the diverse cultural values, work out solution strategies and discuss their experiences so far. The workshop offers a space to test the self-presentation and impression-making strategies deriving from diverse cultural values, with the use of the pertinent linguistic tools, placing a special emphasis on awareness of the emotions experienced and reflection about them. Participants may acquire useful skills for job-searching processes, personal branding and workplace communication in a number of situations.