Nine billion people able to live well, within planetary boundaries”: a new mantra for business action
Contributing to social-ecological system resilience instead of taking from society and nature is not an easy challenge for companies. In the Anthropocene epoch, firms are required to develop new logics to respond to the markets, radically changing the way in which they do business rethinking its value chain and transforming themselves. In this lecture, we will introduce a fresh conceptual framework for understanding and engaging with sustainability, now and in the future –Business In Nature– that positions business in the new demanding social-ecological systems context.